Innovation Culture Assessment

Find out how innovative your company is

Creativity is the catalyst for innovation. The ability to foster innovation, develop exceptional talent and out-perform the competition are influenced by an organisation’s creative leadership perspectives, practices and culture.


In this assessment, we use this scientific framework developed by Mel Rhodes (1961) of the 4Ps of creativity —  Person, Process, Product and Press (environment) —  to help you understand how well your organisation is cultivating creativity to drive a culture of innovation.