To help the team think of creative and innovative ways to reignite their business in the light of challenging business conditions.
The Desired Outcome
A range of creative solutions to the question: “What might be all the ways to make Barney Martin an enticing sanctuary that you are excited visit?”
What we did
Three-hour ideation with all staff. During that time we:
- Had staff produce over 100 ideas for the Creative Question: “What might be all the ways to make Barney Martin an enticing sanctuary that you are excited visit?”
- Converted initial ideas from Post-it Notes into twenty-five developed Concepts.
- Top five Concepts were implemented immediately.
- The other Concepts are scheduled for implementation.
- Over 200 ideas produced.
- 25 developed Concepts ready for implementation.
- 5 Concepts implemented immediately.
- Business is in growth again.
- Team is newly inspired and creative problem solving has become a way of operating across the full team.
- The Team are working more collaboratively making it a better workplace for everyone.
- Increased customer spending and satisfaction.
- Ideation sessions now regularly scheduled.
- Investing in going beyond Ideation and begin training in Creative Leadership in 2019.