Paulina Larocca Creative Catalyst

Igniting the spirit of creativity around the world

Paulina Larocca


I am Paulina Larocca Creative Catalyst, founder of Australia’s leading Creativity and Innovation consulting agency. My speciality is unleashing the creative powers within us all and harnessing it for innovation. I have a Master of Science in Creativity and Change which I use to help transform organisations of every size to be more dynamic and innovative. I am the catalyst that can ignite creativity in your organisation to create innovation that improves the experience for your customers, consumers and employees. Whether you’re a creative agency, a corporate or an individual, you will benefit exponentially from enhancing your creativity. It is vital to fully realising the potential within us all.

Harnessing the Science of Creativity

Creative Problem Solving is the science of creativity which is backed by over 50 years of research. It goes beyond the production of ideas. It encompasses the full Creative Problem Solving process from dreaming of a better way of doing things through to implementing an innovation. The World Economic Forum’s the Future of Jobs report listed creativity in the top ten skills you need to thrive at work in 2020. It is no surprise that 60% are Creative Problem Solving competencies, including complex problem solving, critical thinking, emotional intelligence, cognitive flexibility and judgement, and decision making. Investing in Creative Problem Solving means you get more than ideas, you get a culture of innovation where people are excited and motivated to come to work.

The latest book - read all about it

🌟🌟🌟🌟🌟“Great companion for anyone wanting to build more creativity into their life.

This is a really practical toolkit with activities that I could pick up and start applying to both work and personal life. It de-mystifies the creative process and makes it accessible. The warm and down-to-earth tone encouraged me to have a go at things I would have previously shied away from. The layout also helped me recall topics or activities so that I could come back and find them again easily when I needed prompting/refreshers. Totally recommend it!”

Donna Fiegert

Creativity+ Book