About Paulina Larocca

Paulina is a science-based creative problem solving training and innovation consulting agency. She helps companies grow their business by:
1. Training their people in the science of creative problem solving
2. Applying the training to real-life business problems to generate everyday innovation.

Paulina has worked with global companies like Absolut Vodka, Pernod Ricard Winemakers as well as Telstra (muru-D) and Seven West Media. She has a Master of Science in Creativity and Change Leadership from Buffalo State University and is a graduate of THNK Creative Leadership School in Amsterdam, which focuses on creative leadership as applied to social change.

Her first book Creativity+ Catalyst to Creative Thinking is full of disruptive methodologies to bring your creative ideas to life and is available July 2018.

Prior to founding her own agency, Paulina worked as an intrapreneur for global companies like Pernod Ricard Winemakers as their Creativity and Innovation Director. At Pernod Ricard, she launched a 3 month Creative Leadership program that ran for 4 years training their top 20 – 25 staff in the mindset, toolset and skillset needed to be able to ignite creativity in their teams.

The direct outcome from the Creative Leadership program was the transformation of employees into engaged creative leaders. The training modules ensured that key players from across the business had established their own creative confidence and were better equipped to drive creativity and cultural change on a day-to-day basis.

Pernod Ricard was recognised in BRW most innovative companies in 2014 due to the program. This program transformed Pernod Ricard from conservative player to a creative powerhouse and changed their vision to Leading Through Innovation.